Creating The Glowing Gardens Look
Dior released a video of Beauty Blogger Hanneli Mustaparta recreating the Glowing Gardens look. This is great advertising as not only Dior fans/followers will see this but also followers for Hanneli. Reaching across two audiences helps to widen Diors audience.
Christian Dior (2016) Dior makeup how to: Spring look by Hanneli. Available at: https://www.youtube.com/watch?v=3VOQ39-cEDk (Accessed: 14 February 2016).
The look she creates in this video is a lot more wearable than that in the advertising. This makes the products more appealable to people as they can see these products in their own makeup routine. It also helps to see the new products in action and their result rather than a picture of their packaging.
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