My Favourite Dior Adverts for Evening
Essential search: (1911) Available at: http://theessentialist.blogspot.co.uk/2014/10/dior-beauty-golden-shock-ad-campaign.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+TheEssentialist-WhatsHotAndWhatsNot+(The+Essentialist+-+What%27s+Hot+and+What%27s+Not) (Accessed: 25 April 2016).
Development, D. (2015) Natalie Portman actress - celebrity endorsements, celebrity advertisements, celebrity endorsed products. Available at: http://www.celebrityendorsementads.com/celebrity-endorsements/celebrities/natalie-portman/ (Accessed: 25 April 2016).
Khan, khalid M. and profile, V. my complete (2013) Cosmetics. Available at: http://worlddiscountcosmetics.blogspot.co.uk/2013/01/dior-cosmetics-cosmetics-can-enhance.html (Accessed: 25 April 2016).
Miki (2013) Top 5 red lipsticks for fall 2013. Available at: http://fashionstyleblog.com/top-5-red-lipsticks-for-fall-2013 (Accessed: 25 April 2016).
All these above advertisements are clearly evening looks and that is mainly because of the boldness of the makeup. They are all very sexualised and sultry. My favourite is one for rouge dior. Most of them, as I have previously mentioned, include a red lip. This seems to be a staple for Dior and was something that was also achieved on their catwalks this year.
Just like the soft daytime looks these adverts very much reflect women and the feminine identity, which Dior as a brand identify with. Going all the way back to the first Dior New Look Dress, a way to highlight and accentuate the female form after the war and years of hiding it, , but this time it is done in a more adult, sexy way. I would love my advert to really reflect these especially through using the red lip.
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