Final Advertising Images

I chose an image for my second advertising that doesnt have direct eye contact with the camera. This goes against all usual conventions of advertisements as it doesnt engage the consumer. However, as I wanted the evening look to be a little more editorial and showcase the makeup more I think it worked well to choose a slightly different pose than the usual head shots. 

I didnt stray far from direct eye contact for the first Advert though. I think the pale background works well with the makeup and also reflects the colours of the highlight product.

I decided to incorporate a picture of three of the glowing gardens products rather than one as this is whats featured on most of their advertisements. I really wanted to channel the feminine elegant side of Dior as well as the out there, editorial side that they often feature on adverts and runways.